Lindete Aja's inspiring journey: Transforming the Art of Hair Removal with Innovation and Dedication

Lindete Aja, a visionary since she was young, was born in Maruim, Sergipe and shaped her story with determination, overcoming obstacles and leaving a mark in the beauty industry with her innovative depilatory wax.

At the age of 16, in search of opportunities, Lindete moved to Rio de Janeiro, where she began her professional career as a child care provider in a doctor's home. This experience not only contributed to her personal growth, but also lit the flame of her passion for body care.

In 1996, Lindete decided to improve her skills and joined the waxing course at Senac. It was there that she had the vision of creating her own depilatory wax, counting on the essential guidance of her mentor, Yolanda, responsible for the course. This collaboration proved to be the foundation for her future endeavors in the field of aesthetics.

Already established as a manicurist, Lindete took a bold step in 1998, professionalizing her approach by developing and marketing her own wax, presenting an exclusive formula to the world. In 2003, this dream came to life with the inauguration of his first space, "Lindete Beleza e bem-estar", in Rio de Janeiro, not only as a place to serve customers, but as a center for the production of natural products, refining continuously your wax to make it unique and effective. In addition to removing hair, waxing provides smooth, well-cared for skin, elevating the body care experience.

The exceptional quality of its wax has become a differentiator, gaining the trust of not only loyal customers, but also renowned businesspeople in the industry. Even in the face of challenges on American soil, where, in 2018, she tried different jobs that temporarily diverted her path, Lindete never lost her determination. In 2021, her dream came true with the opening of "Aja Spa" in the United States, marking the culmination of her journey as a successful businesswoman, which she continues to this day.

Our Place & Our Clients